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Keeps Vs Hims for hair loss: The Best Choice for 2024
Mr Sotirios Foutsizoglou (GMC)
Medically reviewed by
Mr Sotirios Foutsizoglou (GMC)
Updated on February 13, 2024

Both Keeps and Hims are well known in the world of men’s health and hair loss products. But which of these brands would win in a Keeps vs Hims best choice contest? It is difficult to say, as the hair growth products they offer are rather similar. Moreover, both their product ranges are FDA-approved and generally considered safe to use, and they both offer consultations with medical specialists to determine the best treatment plan.

There are also some notable differences between these brands: while Hims is generally more expensive than Keeps, it also has a wider range of hair loss products. Moreover, while Keeps is more closely focused on hair loss than Hims, it is not available outside of the US. Hims, on the other hand, also has a UK branch.

However, keep in mind that both Keeps and Hims mostly offer products that can help with male pattern baldness. While some of them may also help treat some other conditions, such as mild alopecia areata or common scalp problems, they cannot be expected to cure all types of alopecia.

Moreover, these companies rely mostly on patients self-diagnosing their hair loss, by answering a form about their condition. But you may need a more careful examination, which may include a dermoscopy, a scalp biopsy or hair loss blood tests, to get to the root of the problem. So if your hair is falling out, but you are unsure why, it is a good idea to see a trichologist in person for a diagnosis before ordering any treatment online. 

Keep reading this article to find out more about:

  • What Keeps and Hims are and what they can do for your hair loss
  • The main differences, pros and cons of Hims and Keeps
  • Which of these brands is best in a 5-point comparison 
  • Hair loss treatment alternatives to Hims and Keeps products
Table of Contents
Hims and Keeps products

What are Keeps and Hims?

Keeps and Hims are two well-known US telehealth service providers, who sell a variety of men’s health products, ranging from sexual health enhancers to hair loss treatments. They offer consultations with licensed medical specialists and propose treatment plans which are customised to their clients’ needs. They can even offer prescription hair loss medication, such as Finasteride if this treatment is approved by a physician (if you don’t already have a prescription, their specialists can provide one if you are eligible). 

Once you have chosen a treatment plan, you can subscribe and receive it regularly through the mail. However, some of their products are also available as a one-time purchase, with no subscription or treatment plan needed. Both these companies will deliver your order to your doorstep, in discreet packaging. 

Here are the main pros and cons of both Keeps and Hims:

PROSCONS
Keeps
  • Specialised in hair loss products 
  • Lower product prices with a subscription
  • Multiple shipping frequency options
  • Offers FDA-approved treatments, both prescription and over-the-counter.
  • Accepts prescriptions from other medical professionals.
  • Does not ship outside of the US
  • Has a narrower product range
  • Charges for shipping
  • Charges for additional consultations
  • Customers complain about billing and subscription cancellation issues
Hims
  • Has wider general and hair-loss product ranges
  • Has both a US and a UK branch 
  • Offers free shipping
  • Offers unlimited free consultations with a subscription
  • Offers FDA-approved treatments, both prescription and over-the-counter.
  • Product prices are higher 
  • Does not provide clear pricing information on its website (requires an account to view them)
  • Some customers complain about difficult-to-reach customer service

What is the best choice for hair loss between Keeps and Hims?

We have analysed both Keeps and Hims brands with a focus on 5 points which are particularly important for consumer experience: product range, pricing, product safety and effectiveness, availability and customer satisfaction. Here are our results:

Keeps Vs Hims for hair loss: The Best Choice for 2024, Wimpole Clinic

1. Product range

Keeps specialises in male hair loss and sexual health and most of its products fall into one of these two categories. While they have recently added a few skin care products to their brand, they are still far from having a skincare line.

Hims, on the other hand, has a much more varied product range. Besides male hair loss and sexual health products, they also have skincare, weight loss and mental health lines. 

When it comes specifically to hair loss treatments, both brands carry the most frequently recommended hair growth medications for men (Minoxidil and Finasteride), as well as hair thickening shampoos and conditioners and medicated shampoos for dandruff or seborrheic dermatitis.

However, Hims offers a wider variety of hair supplements, as well as a volumizing shampoo and conditioner. They also offer some customizable value pack combinations, which Keeps does not provide. 

Keeps hair loss product rangeHims hair loss product range
  • Topical Minoxidil (foam, spray or solution)
  • Finasteride (oral)
  • Finasteride and Minoxidil Combo Kit (Minoxidil serum + oral finasteride)
  • The Combination Hair Loss Serum/Spray (Minoxidil combined with Finasteride)
  • The Combination Treatment + Supplement Blend (Oral Minoxidil, Finasteride and a proprietary blend of Biotin, Vitamins B5, B6 and Vitamin C for hair
  • Rx Hair Loss Spray (Minoxidil, Finasteride, Biotin and Ketoconazole)
  • Rx Hair Loss Serum (Minoxidil + Finasteride)
  • Finasteride & Minoxidil + Supplement Blend Chew
  • Minoxidil + Supplement Blend Chew
  • Thickening Shampoo (with saw palmetto)
  • Thickening Conditioner (with saw palmetto
  • Max Volume Shampoo (with proprietary Biovolume 128)
  • Max Volume Conditioner (with proprietary Biovolume 128)
  • Dandruff Detox Shampoo (with zinc pyrithione and salicylic acid)
  • Biotin Gummies  
  • Hair Power Pack (Finasteride, Minoxidil, thickening shampoo and biotin gummies)

Product range category winner: Hims

Keeps Vs Hims for hair loss: The Best Choice for 2024, Wimpole Clinic

2. Pricing

Keeps prices are significantly lower than Hims if you are willing to purchase a 3-month subscription (6 and 12-month subscriptions are also available). However, it should be kept in mind that, unlike Hims, Keeps also charges a shipping fee of $5, which can add up to your total costs. Moreover, while Hims offers free follow-ups as needed with their medical specialists, so they can track your progress, Keeps charges $5 for follow-up consultations. 

Whether it is more cost-efficient to order hair thinning treatments from Keeps or Hims depends on the frequency with which you plan to purchase products and on whether or not you will be requiring additional consultations with their medical professionals.  

Keeps pricingHims pricing

Product pricing (only listing products both sellers offer)


          Minoxidil foam 5% (3 mo subscription)

          $11.11/mo with 3 mo subscription

          $19/mo (£21 on the UK website)

          Minoxidil solution 5% (3 mo subscription)

          $7.33/mo with 3 mo subscription

          $15/mo (not offered on the UK Website

          Finasteride 1 mg (oral) (3 mo subscription)

          $17.78/mo with 3 mo subscription

          $22/mo (£23 on the UK website)

          Finasteride & Minoxidil (Minoxidil solution + oral finasteride) (3 mo subscription)

          $25.11/mo with 3 mo subscription

          $32/mo (£30 on the UK website)

          Thickening shampoo

          $17.60 (8 ounces)

          $19 (6.4 ounces) 

          Thickening conditioner$17.60 (8 ounces)$22 (6.4 ounces)
          Shipping pricing$5/shipmentFree
          Consultation pricingThe first consultation is free, additional ones cost $5.Free (including follow-ups)
          Accepts InsuranceNoNo

          Pricing category winner: Keeps (but It depends on user needs and preferences).

          Biotin supplements and hair thickening products

          3. Safety and effectiveness

          You will be happy to know that both of these companies are safe to purchase hair loss treatments from. Their products are FDA approved, they make sure that you have a prescription for the medications which require one and offer consultations with licensed specialists to ensure that you are getting the appropriate treatment for your hair shedding needs.  

          Most of Hims and Keeps products rely on the same two types of hair loss medications, in the same forms and concentrations: Minoxidil and Finasteride. Studies have indeed found these effective for promoting hair growth and preventing hair shedding in certain kinds of alopecia, especially androgenetic alopecia [1][2]. The concentrations used in Keeps and Hims products are generally considered safe (they use 5% topical Minoxidil and oral Finasteride 1mg ). 

          While it is debatable how effective some of their supplements are in preventing your hair from falling out, they are likely also safe to use.

          Keeps hair loss product safetyHims Hair loss product safety
          Hair loss products are FDA-approved YesYes
          Offers consultations with licensed medical specialistsYesYes
          Prescription required for FinasterideYesYes
          Products contain safe doses of medicationsYesYes

          Safety and effectiveness category winner: It’s a draw

          However, be aware that while both of these brands offer safe products, you may still experience some of the known side effects of Minoxidil and Finasteride, as follows:

          Topical Minoxidil side effects [3][4]Finasteride side effects [5][6]
          • Finasteride shedding
          • Skin rashes
          • Rarely, sexual disorders (erectile dysfunction, decreased libido or ejaculation disorder)
          Keeps Vs Hims for hair loss: The Best Choice for 2024, Wimpole Clinic

          4. Availability

          While both Keeps and Hims ship to all US states, Keeps does not offer international shipping. Hims, on the other hand, has recently opened a UK branch and ships all across the UK for free. However, you likely cannot get all the products listed on the US website in the UK. The UK branch only lists a narrower available product range (you can still get Finasteride, some forms of Minoxidil and some blends containing these treatments).

          When it comes to consultations, while Hims offers free consultations with medical professionals licensed in the US for its American clients and with licensed UK doctors for its British customers, Keeps does not even offer consultations to all US states and territories (Delaware, Idaho, Kansas, New Mexico, Puerto Rico, Washington D.C. and West Virginia are excluded). 

          Keeps product and service availabilityHims product and service availability
          Only ships to the USShips to the US and the UK
          Consultations with licensed medical professionals are offered to clients in most US states.Consultations with licensed medical professionals are offered to clients in all US states and throughout the UK.

          Availability category winner: Hims

          5. Customer satisfaction

          Man holding a Hims product bottle

          Looking at popular review websites such as Trustpilot, Hims has a much higher number of client reviews than Keeps, and at the same time, a far superior rating. In fact, Keeps seems to have a poor rating (1.6), mostly due to issues with credit card charges, subscription cancellation and customer service. While some clients also complained about Hims customer service, most of their reviews have 5 stars (56%), while most of the Keeps reviews only have 1 star (79%) and only 11% of them have 5 stars.

          On their own website, Keeps has far more positive reviews, scoring 5/5 stars out of 6429 customer ratings. Hims also boasts 4.75/5 stars on their own platform, out of 1179 total reviews.  While the number of Trustpilot reviews for Keeps is too small for confident conclusions, it may be a good idea to take the levels of customer satisfaction expressed on a neutral rating platform into consideration when choosing a hair loss treatment provider.  

          Keeps customer satisfactionHims customer satisfaction
          1.6 Trustpilot rating (38 reviews) 3.5 Trustpilot rating (3144 reviews)
          5/5 rating on own website 4.75/5 rating on own website

          Customer satisfaction category winner: Hims

          Do Keeps and Hims products really regrow hair?

          Some of the hair loss products sold by Keeps and Him can be effective against certain types of alopecia. That is because they contain ingredients such as Minoxidil and Finasteride.

          Topical Minoxidil has proven efficiency in treating androgenetic alopecia (male pattern baldness) and has also been shown to help stimulate hair growth in other types of alopecia, such as alopecia areata, chronic telogen effluvium, or traction alopecia but also chemotherapy-induced hair loss. It works by dilating the blood vessels in your scalp to allow more oxygen and nutrients to reach your hair follicles [1].

          Finasteride is the most recommended and effective treatment for male pattern baldness. It works by preventing the excessive production of a male hormone called dihydrotestosterone (DHT), which binds to androgen receptors in your follicles, making them shrink and stop producing hair [2]. 

          However, other hair growth products they promote, such as biotin-based gummies or shampoos, require further evidence to prove their efficacy. That is because studies performed so far found biotin supplements inefficient for hair loss, especially if you don’t have a biotin deficiency [7].  

          Furthermore, not all types of alopecia can be treated with the same medication and sometimes, you may find that Minoxidil and Finasteride aren’t working for your hair loss. Some types of scarring alopecia (e.g. lichen planopilaris or discoid lupus), more advanced forms of alopecia areata or even common scalp problems such as scalp psoriasis may require steroid creams or steroid injections to improve.   

          What if Keeps and Hims hair loss products are not enough?

          Sometimes, your male pattern baldness can be too advanced for Minoxidil or Finasteride to curb effectively. Or you may simply want better coverage on specific areas of your head, to fill in your temple hair loss, to mask a receding hairline or to cover a bald spot on your crown. That is when a hair transplant may be your best option. 

          Hair restoration surgery has become increasingly popular in the past years, as technology has evolved. New techniques have been perfected so you can get a natural-looking hair transplant with minimal scarring. And regardless of whether you opt for a FUE or FUT type surgery, the best hair transplant clinics in the UK have a 97-100% success rate.

          If some years ago only celebrities got hair transplants, now it has become much easier for anyone to do so. While hair transplant costs may seem high at a glance, keep in mind that they are an investment in your appearance for decades to come. While you need to keep taking other hair treatments for them to work, a hair transplant is permanent

          If you want to know whether you would be a good candidate for hair restoration surgery, book a consultation now with one of our world-class surgeons. They will be happy to give you all the information you need and recommend the best kind of procedure to put your hair woes in the past. See our results for yourself in our before and after hair transplant gallery

          Keeps Vs Hims for hair loss: The Best Choice for 2024, Wimpole Clinic

          Mr Sotirios Foutsizoglou (GMC)
          Medically reviewed by Mr Sotirios Foutsizoglou (GMC)Updated on February 13, 2024
          The Wimpole Clinic offers FUE Hair, Beard & Eyebrow Transplants & Trichology.
          Talk to a specialist ☎ 020 7935 1861.

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